by Karen Kanakanui, Carolina Farm Stewardship Association member and copywriter
If you’re taking the first steps to getting your farm on the web, there are a few basic questions you need to keep in mind. The good news is, creating an online presence doesn’t have to be difficult or expensive even if you hire a web designer. The key is finding someone who understands your goals and who can provide you with good answers to your questions.
1. What are my goals for the website? As you’re thinking about creating a website, it’s helpful to define your goals. Your website is your online storefront and presence. It’s important that it represents you in a professional manner. Beyond that, what else does the website need to accomplish? For one thing, your website needs to quickly tell visitors what you do and what you offer. You want visitors to arrive at your site, read a few lines, and think, “Ah, I’m in the right place.” It’s also helpful to answer questions your visitors might have. Put yourself in their position and think about what’s most helpful to them. (more…)