Funds donated by customers through the company’s Healing Our Planet program will fund Rodale Institute’s farmer training and research programs.
Rodale Institute, the global leader of regenerative organic agriculture, announced that it has received a $1.2 million donation from The GIANT Company. The funds were raised through The GIANT Company’s Healing Our Planet campaign, which ran from March to May, and allowed customers to round up their checkout purchases to the nearest dollar at GIANT, MARTIN’S and GIANT Heirloom Market stores.
This donation will go towards supporting the Rodale Institute Farmer Training Program, as well as farmer consulting services and research projects. This partnership is a unique coming together of two organizations with deep roots in Pennsylvania, both working together to not only grow healthy organic food, but bring it to consumers.
“It’s incredibly exciting to see the outpouring of support not only from The GIANT Company, but from their customers, for regenerative organic agriculture,” said Jeff Moyer, Rodale Institute CEO. “We’ve always felt that the consumer is the heart and soul of the regenerative organic movement. Now, customers have not only taken home beautiful organic food to feed their families but have helped support our work to build a regenerative organic future.”
The GIANT Company presented Rodale Institute with a check for $1,183,440.43 on June 17th at a ceremony event at Rodale Institute’s Kutztown headquarters, which was attended Rodale Institute CEO Jeff Moyer, The GIANT Company President Nick Bertram, Rodale Institute farmer trainees, and PA Deputy Secretary of Agriculture Cheryl Cook.
“At The GIANT Company, we’re working hard every day to heal our planet, but we know that to make the greatest impact, it will take everyone working together. Our customers clearly share our passion for sustainability and we’re incredibly grateful for the more than $1 million they donated to Rodale Institute during our recent fundraising campaign,” said Nicholas Bertram, president, The GIANT Company. “Rodale is leading the way when it comes to regenerative organic agriculture practices and we’re excited to be on this journey with them as we work to create a more sustainable food chain from farm to table through education, research and training.”
This event was followed by an organic relay race between Rodale Institute CEO Jeff Moyer and The GIANT Company Nicholas Bertram, alongside Rodale Institute Farmer Training program interns, who are beneficiaries of the GIANT donation. Team members competed to pick, process, and pack a farm share box, a process that many beginning farmers in Rodale Institute’s training programs undertake as part of their education.
“Food is about as basic as it gets, so this is a happy day—farmers are back in the field, and we need more farmers in Pennsylvania,” said Pennsylvania Deputy Secretary of Agriculture Cheryl Cook. “Kudos to GIANT for having this campaign and building the support of their customers to contribute to it. I think all of us have felt a need to reconnect to food over the past year, and that shows in the support that your customers have given to Rodale Institute.”
Rodale Institute has been conducting research into regenerative organic agriculture, as well as farmer training and education opportunities, since 1947, and currently operates 8 campuses in 4 states. The GIANT Company’s donation will directly support three key initiatives of Rodale Institute centered around farm consulting, farmer training, and research.
These initiatives include:
- Rodale Institute’s Organic Crop Consulting Services, launched in 2019 with the support of the Pennsylvania Department of Agriculture, which support farmers who are seeking to transition to organic through one-on-one mentorship with the Institute’s trained agronomists.
- Rodale Institute Farmer Training program (RIFT), an on-site internship that trains beginning farmers for a career in regenerative organic agriculture and supports the Institute’s farm share program, mobile pop-up markets and farmers markets.
- One of Rodale’s ongoing research studies connecting healthy soil with human health. These programs are aimed at healing people and the planet by increasing organic acres, training new organic farmers, and putting science behind the organic movement.
Full multimedia assets from the check presentation ceremony can be downloaded here.