The 10 Million Acre Solution
Together we can build a healthier future — from the soil up — and advance regenerative organic agriculture at scale.
Rodale Institute seeks to raise $139 million to expand our research, education, consulting and global role as the definitive voice in regenerative organic agriculture. We will use this expansion to lead a radical transition of 10 million new acres of organic and regenerative organic land by 2030.
The next decade will determine how America’s farmland is managed.
Rodale Institute is uniquely positioned to meet this moment with a bold, future-defining commitment to infrastructure, science, and people — designed to dramatically impact regenerative organic agriculture and transform the global food system.
See our Goals for 2030
One campaign.
Three connected ways to transform our soil.
Fund the
Mission
$91 Million
Power today’s work, our yearly operating budget, and the strategic investments needed to level-up the work.
Fund the
Infrastructure
$40 Million
Build tomorrow’s capacity, and provide a hub for our world renowned staff to achieve our big goals and collaborate.
Fund the Mission
$91 Million*
Powering the Transformation
Fund the Mission provides the fuel that drives Rodale Institute’s work every day. It supports the people, programs, partnerships, and innovations that directly advance the transition of farmland to regenerative organic management.
Every acre transitioned begins with a farmer. Every farmer needs science, training, technical support, market demand, and practical tools. Fund the Mission supports farmers on every step of that journey.
*Inclusive of mission work plus unrestricted operating budget allocation
Research
$37.1M
Generate the science that powers transformation.
Expand flagship research initiatives building the connections between agriculture and human health.
Farmer Consulting
$8.7M
Accelerate the transition to organic.
Increase consulting capacity to grow the adoption of organic and regenerative organic systems.
Global Education
$6.2M
Scale digital learning to reach farmers and professionals worldwide.
Expand our educational ecosystem to include online learning, in person training, workforce development and global knowledge sharing.
Voice of Change
$7.9M
Shape the future of food and farming.
Change public understanding, influence consumer behavior, and build market demand to transform food systems worldwide.
Technology
$3.2M
Build the infrastructure to scale measurable impact.
Monitor progress carefully to accelerate growth using advanced data platforms, AI-enabled tools, and real-time outcome tracking.
Fund the Infrastructure
$40 Million
Creating the Global Hub for
Regenerative Organic Agriculture
Rodale Institute’s Main Campus in Kutztown, Pennsylvania will become a world-class destination where research, education, innovation, and implementation converge.
These facilities are not simply buildings, they are catalysts for transformation.
Center for Regenerative
Organic Innovation
$24M
This state-of-the-art education and collaboration hub will dramatically expand Rodale Institute’s ability to train, convene, and inspire future leaders.
The Center will bring together farmers, researchers, students, healthcare professionals, policymakers, and corporate partners in a shared environment designed to accelerate learning and innovation.
A State-of-the-Art
Science Center
$16M
The future of regenerative organic agriculture depends on scientific leadership.
The Science Center will serve as the global hub for collaborative agricultural research and innovation, providing scientists with the facilities and resources needed to tackle the most urgent challenges facing food and farming.
Fund the Legacy
$8 Million
Ensuring the Work Endures
The challenges facing food, farming, and health will not be solved in a single decade.
Creating lasting change requires permanent resources capable of supporting the mission through political shifts, economic uncertainty, and changing priorities.
Fund the Legacy creates the long-term financial foundation necessary to sustain Rodale Institute’s leadership for generations.
Hirshberg Endowment
for Scientific Leadership
$4.5M
Established through the visionary leadership of Gary and Meg Cadoux Hirshberg, this endowment provides permanent support for Rodale Institute’s Chief Scientific Officer and scientific leadership functions.
Endowment
Growth
$3.5M
A strong endowment protects mission-critical work and provides stability regardless of external circumstances.
This investment strengthens Rodale Institute’s ability to maintain research, education, consulting, and farmer support programs well into the future.
The future of human & planetary health is in your hands.
Support the Campaign
Investors in the 10 Million Acre Solution become part of a growing community transforming regenerative organic agriculture at scale, through collaboration, leadership, and shared impact.
There is a force.
A force that exists in all living
things. A tendency or an ability
to regenerate.
Regeneration.
Robert Rodale, circa 1947
Organics is not a fad. It has been a long-established practice—much more firmly grounded than the current chemical flair. Present agricultural practices are leading us downhill.
J.I. Rodale, circa 1960
