Our Goals
for 2030

Turning momentum into movement.

The next decade will shape the future of American agriculture. Rodale Institute is meeting this moment with a bold plan to catalyze the transition of 10 million new acres to organic and regenerative organic farming—the scale where momentum becomes movement, adoption becomes the norm, and healthy soil becomes the foundation of a more resilient food system.

Our Goals

Science, people, voice, and land leading the transformation.

Conduct

Research Trials

Educate

Farmers, Professionals, Consumers

Reach

Consumers

Catalyze & Impact

Acres of Farmland

Why This Moment Matters

Markets

The U.S. is one of the world's largest organic markets, yet we import billions worth of organic products annually because domestic production cannot meet demand.

People

There are now 6x more U.S. farmers over age 65 than under age 35. More than one-third of all U.S. farmland is owned by producers at or beyond retirement age.

Land

As older farmers leave the land, 95 million acres will transition to new ownership. We have a rare chance to influence how America's farmland is stewarded for the next 50 years.

Accelerating the transition to organic and regenerative organic has never been more urgent.

Why Organic & Regenerative Organic

Economic Benefits

More profitable and resilient farms
Increased domestic organic supply
Stronger rural economies
Reduced reliance on imports

Environmental Benefits

Cleaner waterways
Healthier soils
Increased biodiversity
Reduced synthetic inputs

Human Health Benefits

Reduced pesticide exposure
More nutrient-dense food systems
Improved community health outcomes
Greater food system resilience

Soil Benefits

Increase soil microorganisms to better support plant life
Increases yield
Enhances water retention
Lock up nitrogen & carbonto keep them out of the atmosphere

Why 10 Million Acres

10 million new organic and regenerative organic acres represents a systems change — the point that organic agriculture begins to influence markets, investment decisions, supply chains, and farmer adoption at a fundamentally different scale.

Farmers Follow Farmers

Growers can see neighboring operations succeeding and have proven Rodale Institute research to know why

Markets Mature

Buyers gain confidence in supply

Scale Triggers Investment

Institutional capital flows: credit, equity, infrastructure

Confidence Threshold

Visibility, momentum and economic significance grows

Accelerating the Transition

We can reach the scale needed to create lasting momentum across American agriculture decades sooner than would otherwise be possible.

How We Will Succeed

Research

Generate the science that powers transformation.

We will expand our flagship research initiatives focused on soil health, nutrient density, climate resilience, biological weed management, agroforestry, and the connections between agriculture and human health.

Generate the science that powers transformation.

Farmer Consulting

Accelerate the transition to organic.

Science only matters if it reaches the farm. We will expand our consulting capacity, enabling more farmers, landowners, institutions, and brands to adopt regenerative organic systems.

Accelerate the transition to organic.

Science only matters if it reaches the farm. We will expand our consulting capacity, enabling more farmers, landowners, institutions, and brands to adopt regenerative organic systems.

Global Education

Train the next generation of leaders.

Science only matters if it reaches the farm. We will expand our consulting capacity, enabling more farmers, landowners, institutions, and brands to adopt regenerative organic systems.

Train the next generation of leaders.

Science only matters if it reaches the farm. We will expand our consulting capacity, enabling more farmers, landowners, institutions, and brands to adopt regenerative organic systems.

Voice of Change

Shape the future of food and farming.

Transforming food systems requires changing public understanding, consumer behavior, market demand, and advocacy. We will translate our science into compelling narratives that reach consumers, brands, healthcare leaders, investors, and policymakers.

Shape the future of food and farming.

Technology

Build the infrastructure to scale measurable impact.

Technology is the multiplier. We will create integrated systems that connect research, consulting, and impact measurement. We will use advanced data platforms, AI-enabled tools, and real-time outcome tracking to monitor our progress and accelerate farmer adoption and organizational effectiveness.

Build the infrastructure to scale measurable impact.