Rodale Institute is seeking a Market Manager to work with our growers and coordinate activities at two start up organic farmer’s markets in downtown Allentown.
The goals of the project are to 1) enhance the food and farm economy in the Lehigh Valley by developing, improving, and marketing two urban organic farmers’ markets and 2) enhance access to local, organic farm products in the low-income 7th Street neighborhood and in the low-income/low access YMCA-YWCA neighborhood adjacent to their 15th Street facility.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
♦ Attract and retain five committed and three rotating vendors to each market. Create and deploy market guidelines during vendor recruitment. Hold mandatory vendor training as needed.
♦ Develop a strategic plan, including a marketing plan, for each market, in collaboration with the Director of Communications and Development and program partners.
♦ Serve as a liaison to vendors, ensuring that established guidelines are followed and vendors have a positive experience. Make final decisions regarding vendor participation in the program.
♦ Develop marketing materials for each market that utilize the Rodale Institute name and logo. Develop appropriate market signage.
♦ Work with local print and radio media to promote the markets.
♦ Serve as the primary contact for all media, as it relates to the program. Oversee any and all social media designed to promote the program.
♦ Develop, promote and deliver a series of market-based events for each market.
♦ Develop and deliver a series of market-based cooking classes at each market.
♦ Develop and deliver an annual “Healthy Eating Challenge” for the YMCA-YWCA Market.
♦ Coordinate delivery of ASC produce to stands at both markets.
♦ Work with Rodale Institute’s Compost Production Specialist to monitor growth and productivity in growing columns set up for vegetable crop production at each market.
♦ Attract local sponsorships to ensure sustainability of markets beyond grant period.
♦ Develop a stakeholder advisory board including vendors, partners and community members to guide development of the markets, in coordination with the Director of Communications and Development
♦ Promote the program within and outside the Allentown community, with assistance from the Director of Communications and Development.
♦ Work with the City of Allentown to ensure that regulations are followed in regards to parking, safety, zoning, etc.
♦ Participate in annual evaluations of the program and preparation of project reports in accordance with grant terms.
♦ Assist in other market-related activities as needed.
The position will report directly to the Director of Communications and Development.
♦ Bachelor’s degree is required.
♦ 5 years of experience in marketing, management, and events.
♦ Proficient in Microsoft Office, especially Word and Excel.
♦ Excellent oral and written communication skills.
♦ Very good organizational skills.
♦ Ability to be engaging and have a passion for people.
♦ Knowledge of and interest in science, environmental issues, and organic food and farming helpful.
♦ Full time
To apply, please send coverletter, resume and references to email@example.com