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January 21 @ 9:00 am – 6:00 pm PST

Join us in Pacific Grove, California for our Sustainable Paths: Strengthening the Organic Produce Supply Chain on Wednesday, January 21 from 9:00 a.m. – 6:00 p.m.

The organic produce sector is growing rapidly, bringing new challenges in maintaining transparent, resilient, and integrity-driven supply chains. Explore practical strategies for building trusted relationships across the supply chain while improving traceability, efficiency, and equitable partnerships. In the evening, we will host a mixer for cultivating new connections.

What to Expect at the Pre-Conference

  • Partnering for Success: Insights from Leading Organic Buyers – Meet TOP organic produce buyers who excel at building strong relationships with farmers. This panel will explore market trends, buyer expectations, and practical strategies to help growers navigate the evolving demands of distributors, retailers, and institutional markets.
  • Growing for the Future: Farmer Perspectives on Organic Supply, Risk & Resilience – Hear from innovative organic growers who are adapting to shifting market conditions, climate pressures, labor challenges, and evolving buyer expectations. This panel will highlight practical experiences from the field—what’s working, what’s not, and where farmers see the greatest opportunities for strengthening partnerships across the supply chain.
  • The Organic Connections Mixer – An opportunity for farmers and buyers to connect directly, exchange needs and offerings, and build relationships that strengthen the organic produce supply chain.

Find Out More

Details
Date: January 21, 2026

Time: 9:00 AM – 6:00 PM

Location:
Asilomar Conference Grounds
800 Asilomar Ave
Pacific Grove, CA 93950

Cost: $125, free registration for farmers – please email Markets@RodaleInstitute.org for assistance.

Find Out More and Register

Thank you to the Ecological Farming Association for co-organizing this event. This work is supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).

Details

Venue