Saticoy Sowers Workshop Series – From Farm to Sale: Know Your Food System, Navigate your Market

From farm to market and everything in between — Saticoy Sowers is a workshop series designed to help farmers build resilient farms and thriving businesses. Eight workshops, real skills, and a community of growers to learn alongside.

🕓Wednesdays 4–6pm
🗓️June 3rd through July 22nd
📍Rodale Institute California Organic Center

Every farm exists within a larger food system — and understanding that system is the first step to finding your place in it. This workshop grounds farmers in how food moves from field to consumer, then gets practical: comparing sales channels like direct-to-consumer, wholesale, and intermediaries, like food hubs, and finishing with how to identify your ideal customer and craft a marketing approach that fits your values and operation.

De la granja al punto de venta: Conozca su sistema alimentario, orientarse en el mercado

Cada granja forma parte de un sistema alimentario más amplio, y comprender ese sistema es el primer paso para encontrar su lugar en él. Este taller explica a los agricultores cómo llega la comida del campo al consumidor y, a continuación, pasa a la práctica: compara los tres principales canales de venta —la venta directa al consumidor, venta al mayoreo y los intermediarios, como los centros de distribución alimentaria— y concluye con cómo identificar a su cliente ideal y diseñar una estrategia de marketing que se adapte a sus valores y a su modelo de negocio.

Details
Date: June 3, 2026 4-6 PM PST

Location:
Rodale Institute California Organic Center, 1014 W. Ventura Blvd., Camarillo, CA 93010

Cost: $25

Registration