How to Tell Your Farm’s Story to Access Organic Markets

Your farm has a story worth telling. This workshop will help you tell it well.

This session is designed to help organic farmers tell their farm story clearly, confidently, and in their own voice so they can connect with buyers and consumers, grow their business, and help others understand what organic is and why they should buy organic.

Here’s what to expect:

• Articulate why you farm organically, and how to say it in a way that sticks
• Share why buying local and domestic organic matters and how to make that case to your buyers and consumers
• Learn how to shape your story for the audience in front of you, whether that’s a farmers market customer, a retail or wholesale buyer, or someone you just met

The Story Labs are designed and facilitated by the Organic Farmers Association and Modern Species, a creative agency focused on helping farmers, ingredient suppliers, manufacturers, brands, retailers, certifiers, and associations tell clear and compelling stories so buyers and consumers make better choices.

Webinar Panelists:

• Gage Mitchell – Founder & CEO of Modern Species
• Madison Letizia – Communications Manager, Organic Farmers Association

Story Labs are supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).

Details

Date: September 29, 2026 3:00 – 4:00 p.m. EST

Location:
Virtual, via Zoom

Cost: FREE

Registration

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