Growing Market Confidence

Growing Market Confidence: Tools and Strategies for Organic Producers

Kim Butz, The Rodale Institute
Sandi Kronick, Happy Dirt
Lindsey Barrow, Low Country Street Grocery
Danielle Hutchison, TendWell Farm
Rebekah Spaid, GrowFood Carolina
Tony Dorn, USDA-NASS

Kim leads an engaging, solutions-focused workshop designed to help transitioning and certified organic producers navigate the complex world of organic markets. This session offers practical tools and hands-on guidance for producers seeking to enter or expand into organic markets.

● Learn how to assess market readiness and build a tailored marketing strategy.

● Use pricing and market trend tools for smarter decision-making.

● Understand organic market requirements and how to meet buyer expectations.

● Identify risks and opportunities within different market channels.

● Access regionally relevant tools, templates, and follow-up support; and

● Connect with Rodale Institute, TOPP regional partners, area farmers, and other technical assistance providers for continued guidance.

This workshop is supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).