Rodale Institute’s motto, Healthy Soil = Healthy Food = Healthy People, was first chalked onto a blackboard by J.I. in 1947.
Even then, J.I. understood that healthy soil is the foundation for growing healthy food. We are as committed today as ever to J.I. Rodale’s conviction and the work Robert Rodale continued when he planted our roots on a 333-acre farm outside of Kutztown, Pennsylvania.
For more than sixty years, we’ve been researching the best practices of organic agriculture and sharing our findings with farmers and scientists throughout the world, advocating for policies that support farmers, and educating consumers about how going organic is the healthiest option for people and the planet.
We know how profoundly important organic farming is to our environment, our health, our families and our communities. We know that organic has the strength to not only feed the world, but feed the world well. Through first-rate scientific research and education and support for farmers we will continue to empower citizens to change the world by demanding organic.
Coach Mark Smallwood