The 2025 Organic Hero Campaign
Are you a corporation or brand looking to support the organic movement while reaching a new audience of eco-conscious consumers?
Apply to participate in Rodale Institute’s annual Organic Hero campaign! Donate 750 full-size products (or the same number of coupons) for our Organic Hero gift boxes, distributed this Fall, and get access to a whole new audience of committed and passionate eco-conscious consumers.
Organic Hero Gift Box
Since 2018, Rodale Institute has been curating the virally popular Organic Hero box, giving away gift boxes that showcase 25+ organic brands and over 30 products. This popular giveaway bundle is filled with organic and regenerative goodies, and has been valued at more than $400.
We’re opening applications for leading organic brands to submit products for inclusion in this year’s gift box. Apply below to have your brand represented in this unique organic sampling program.
Included Benefits
The Organic Hero Box program provides over 2 million impressions for participating partners through a robust promotional campaign including:
Application
Submit the form below to be considered for our 2025 Organic Hero gift box. We are excited to highlight new brands this year and increase awareness of organic to our very passionate audience who have great influence over purchasing decisions in their communities.
Please note:
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- Feel free to submit up to 2 products and we will select the product that is the best fit for this year’s box.
- Organic Certification is required for all products other than personal care.
- For all beverages, perishable products, and products in glass packaging, free coupons will be accepted, provided your product has national distribution and is selected for the campaign.
- Products MUST be full size. No sample size products allowed.
- Coupons must be for a free product, not a percentage off.
- Category exclusivity is not guaranteed.
Thank you for your interest partnering with Rodale Institute and participating in our 2025 Hero Box Campaign.
Contact Us
If you have questions about the application process or if you need more information please email Tammy Hobar, Brand Manager at:
Tammy.Hobar@RodaleInstitute.org
Past Participants
