Rodale Institute is turning 75! Help us celebrate the rich history of organic agriculture and the future of the regenerative organic movement this fall by joining in our “Why Organic” social media campaign.

Farmers, consumers, activists, environmentalists, and organic fans everywhere are joining us to celebrate the past, present, and future of organic agriculture.

Why Organic

Hear from our Rodale Institute Farmer Training (RIFT) interns on why they believe in organic agriculture.



#mywhy rodaleinstitute #organic #farm #soilhealth #foodeconomy #regenerative #agriculture #local #smallbatch #permaculture #growfood #flowerstoo #ourwhy #children#families #health #planethealth #together
Happy 75th anniversary rodaleinstitute thank you for all you do to inspire organic practices for a better healthy world for all to live in. #treatmentfreebeekeeping #mywhyorganic #saveourplanet #saveoursoil 
#savethehoneybees #eatorganic #feedamerica
In honor of its 75th anniversary, the rodaleinstitute is asking folks to share why they choose organic goods or practices.

There are so many reasons we choose to farm organically, but at the root of them all is HEALTH. Organic practices support the health of every living thing in an ecosystem - from the microorganisms in the soil, to the plant life and wildlife around us, our farm animals, staff, family, and every person in our community near and far.

Our organic practices inform not just our business and who we are as farmers, but also who we are as parents, neighbors, educators, consumers, and everything in between.

Now it’s your turn. Why does choosing organic matter to you?

#mywhyorganic #alexandrefamilyfarm #certifiedregenerative #regenerativedairy #organicdairy #organic #familyfarm #organicmilk #regenerativemilk #digestibledairy #sustainability #beyondsustainability
Here's why we support organic! rodaleinstitute It's all about leaving a decent earth for the next generation!🌎

At age 75, the Rodale Institute continues to grow the organic movement through groundbreaking research, farmer training, and education.

#mywhyorganic #bethechange #compostlife #protecttheearth #sustainableliving #backtoearthcompostcrew
Today we are celebrating 75 years of rodaleinstitute and the Regenerative Organic movement! ❤️🌎

We are honored to support the incredible efforts and steps rodaleinstitute has taken toward a Regenerative Organic future these past 75 years, because healthy soil = healthy food = healthy people.

🌱 In 2020 alongside support from Rodale, we proudly participated in their first round of pilot farms for regenerativeorganic certification.

Through championing Regenerative Organic practices, we’re continuing to push our core mission: to leave the Earth better than we found it. Join us in celebrating rodaleinstitute's 75th anniversary! 👏

#AlwaysOrganic #MyWhyOrganic

How to Participate

Step #1

Record a short video of yourself sharing why you believe in organic agriculture.

Step #2

Post your video on any social media platform using the hashtag #MyWhyOrganic.

Step #3

Make sure to tag @rodaleinstitute and nominate a friend you want to participate!

Questions to Consider:

Why is organic agriculture important to you? Why do you farm organically? Why do you buy organic products? Where do you want to see this movement go in the future?

Share your thoughts with the hashtag #MyWhyOrganic.

Learn more about the importance of organic agriculture here:

Why Organic Matters

The Past 75 Years

In 1947, J.I. Rodale founded the Soil and Health Foundation, later to be renamed Rodale Institute. From the very beginning, he knew that farming practices focused on cultivating healthy soil would lead to healthier foods, and ultimately, healthier people too.

In those early days, J.I. Rodale’s family farm in Emmaus, Pennsylvania was the site of the Institute’s first organic research trials and demonstration projects. In the 1970’s, Rodale Institute moved to its current site in Kutztown, Pennsylvania which is now home to renowned research projects such as the Farming Systems Trial and the Vegetable Systems Trial, as well as our farmer training programs.

  • 1942



    September 21, 1942
    J.I. Rodale working at his desk in the 40s

    J.I. Rodale begins publishing Organic Farming and Gardening magazine in Emmaus, PA, distributed to more than 12,000 subscribers. J.I. Rodale is considered the pioneer of modern organic agriculture.

  • 1947



    September 21, 1947

    Rodale establishes the nonprofit Soil and Health Foundation (precursor to Rodale Institute).

  • 1962



    September 21, 1962
    book cover for Silent Spring by Rachel Carson

    Silent Spring, a best-selling book by science writer Rachel Carson, documenting the destructive impact of chemical fertilizers, pesticides, and weed killers is published.

  • 1971



    September 21, 1971
    aerial view of New Farm in the 40s

    Rodale purchases the 305-acre (now 333-acre) Siegfried Family Farm in Maxatawny, PA, and calls it the New Farm. The property was later named Rodale Research Center and then Rodale Institute.

  • 1972



    September 21, 1972

    The International Federation of Organic Agriculture Movements (IFOAM) is formed during an international congress on organic agriculture organized by the French farmer organization Nature et Progrés.

  • 1973



    September 21, 1973

    The first third-party organic certifier, California Certified Organic Farmers, is founded.

  • 1978



    September 21, 1978

    First issue of New Farm magazine. Organic Farming and Gardening magazine becomes Organic Gardening.

  • 1981



    September 21, 1981
    side-by-side comparison of conventional vs organic corn crops

    First year of the Rodale Institute Farming Systems Trial, now the longest running side-by-side comparison of organic versus conventional agriculture, begins right here in Pennsylvania.

  • 1990



    September 21, 1990
    Group of 6 Congressman signing the Farm Bill of 1990

    The Organic Foods Production Act is passed by Congress as part of the Farm Bill.

    It called for the establishment of national standards governing the marketing of organic products.

  • 2000



    September 21, 2000
    woman holding a flat of small organic potato plants

    After 10 years of debate, the final National Organic Standards rule is published in the Federal Register, establishing standards for organic certification in the United States.

  • 2008



    September 21, 2008

    The U.S. Farm Bill allocates $78 million for organic agriculture research and education.

  • 2015



    September 9, 2015

    The Vegetable Systems Trial is created to track the degradation of soil and its impact on human health by comparing the nutrient density of organic and conventional produce.

  • 2015



    September 21, 2015
    Farmer feeding his free-range chickens next to a portable barn

    U.S. organic sales top $43 billion, and more than 22,000 certified organic businesses operate in the United States. Pennsylvania has 85,164 acres of organic farmland. PA has the largest growth in organic sales of any state in the nation from 2011 to 2015.

  • 2018



    September 4, 2018

    Rodale partnered with the Pennsylvania Department of Agriculture to launch an Organic Consulting service to provide support to farmers transitioning from conventional to organic. This program is the first in the nation, and Rodale Institute has expanded it to offer services to farmers across the country.

  • 2020



    September 1, 2020

    The first Regenerative Organic Certified (ROC) products hit the market. ROC certification goes beyond USDA organic, ensuring customers their purchase supports farms dedicated to reducing synthetic fertilizers, improving soil health, animal welfare, and worker fairness.

Read More About Our Story

Questions About the Campaign?

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