You’re invited!

Rodale Institute Media & Ambassador Event
July 29 – 30, 2021

Please join Rodale Institute for an invitation-only, behind-the-scenes experience to remember! We’re excited to welcome you to the farm for an exclusive opportunity to see our work in action.

Visit our research studies, meet our scientists and farmers, and network with other reporters in the food and farming space, as well as members of our Ambassador Network. This experience is designed as an opportunity to deepen your understanding of regenerative organic practices, their impact on human health & climate change, and see cutting-edge agriculture research first-hand. Opportunities for interviews, video, and photos are encouraged.


Please RSVP by July 9 to reserve your seat on the wagon!


Thursday, July 29, 4 – 8 PM
Pocono Organics, Long Pond, PA

  • Hear the inspiring story of Pocono Organics founder Ashley Walsh, and how she brought a regenerative organic farm to a NASCAR racetrack
  • Tour one of the largest regenerative organic farms in the country & explore their breathtaking 300-foot-tall greenhouses
  • Visit hemp fields, learn about our research, and see their line of full spectrum and nano-particle CBD products
  • Enjoy an intimate cocktail hour and organic farm-to-table dinner prepared by Chopped Champion and Pocono Organics Executive Chef, Lindsay McClain

Learn More About Pocono Organics

Friday, July 30, 9 AM – 3 PM
Rodale Institute Headquarters, Kutztown, PA

  • Take a wagon tour of our 333-acre experimental farm & global headquarters
  • Hear from our farmers, researchers and leadership about our cutting-edge research, education, and farmer training programs
  • See visual demonstrations of our research in our lab, fields, and state-of-the-art facilities
  • Get your hands dirty with farm animals, honeybees, industrial hemp, and other hands-on experiences
  • Meet & greet networking and interview opportunities with organic farmers, Rodale Institute trainees, staff, and more
We have so much to show you – we hope you can join us! Because the Future is Organic!

Please dress for warm weather and wear comfortable shoes for touring a farm. Bring a refillable water bottle—water stations will be available throughout the day. 


Thursday, July 29, 4 – 8 PM:

Pocono Organics, 1015 Long Pond Rd, Long Pond, PA 18334
  • 4:00 PM – CBD infused Cocktails, hors d’oeuvres
  • 4:30 – 5:30 PM – Tour of the farm
  • 5:30 – 7:30 PM – Farm-to-Table dinner, dessert, and discussion

Friday, July 30, 9 AM – 3 PM:

Rodale Institute, 611 Siegfriedale Rd, Kutztown, PA 19530
  • 9:00 – 9:30 AM – Arrive, coffee and tea available
  • 9:30 AM – Welcome and Introduction
  • 10:00 AM – 12:00 PM – Wagon tour of our research studies, field trials, and laboratory
  • 12:00 PM – 1:00 PM – Lunch
  • 1:00 PM – 3:00 PM – Hog facility, treatment-free beekeeping, and Q+A with our Organic Crop Consultants, veterans and beginning farmer training teams and program participants.

Hotel Accommodations

  • If you’re interested in staying near Pocono Organics:

    A block of 20 rooms has been reserved at Village At Pocono, located at 1308 Foyt Road, Long Pond, PA 18334, adjacent to Pocono Organics.

    The discounted one-night rates for July 29 are:

    • One Room Studio: $80
    • One Bedroom with Full Kitchen & Living Room: $140

    Please call 1-800-276-2666 to reserve your room, and be sure to tell the reservation specialist that you are registering for the Pocono Organics/Rodale Institute Event. The room block will be available until July 15.

  • If you’re interested in staying near our Kutztown Campus:

    A block of rooms has been reserved at the Hampton Inn and Suites,15080 Kutztown Rd.,  Kutztown, PA 19530.

    The discounted rate for this event is $139/night. To reserve your room in our block, please use This Link.


For questions about this years Media & Ambassador Event, please contact Tammy Hobar,