November 28,
2003, organic-research.com/Associazione Italiana per
l'Agricoltura Biologica: Organic and ethnic
restaurants are gaining more of Italian diner’s
income, according to the results of a consumer behavior
report from Demoskopea, an Italian market research institute.
While traditional fare still is the overwhelming preference,
66 percent of Italian diners list it as the meal of
choice, organic and ethnic cuisines are commanding a
rising share of the market (11%).
The survey also indicated that the restaurant sector
as a whole has also experienced growth posting a 35%
increase this year. Consumer habits questions revealed:
twelve percent of Italians eat out at least 4 times
a week. Italians have dinner in pizzerias, but restaurants
remain their favorite for lunch.
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