When Bozo the Clown went off air in 1963, no one would have guessed the small-town television character would soon become the most famous clown in the world. But McDonald’s turned Bozo into Ronald McDonald, and today he’s recognized by more than 90 percent of schoolchildren in the United States.
For decades now, the company has used the creepy clown to target kids, but it’s not the company’s only trick. Ronald is just one of the many ways that McDonald’s targets children, from product partnerships with Pixar to its HappyMeal.com Web site. (I love that its tagline says, “eating fruit & dairy is fun,” even though most of the fresh produce you see on the Web site is actually nowhere to be found on a McDonald’s menu. Ah, details). (more…)
Why do we spray so many pesticides on apples? Well, we humans aren’t the only organisms that love apples. Insects love them to pieces. A whole slew of diseases, in the form of various blights, love to consume apples, too, before we ever get to them. But that might not be the only reason. It could also have something to do with evolution. (more…)
They say variety is the spice of life and, boy, do we have variety here in the Rodale Institute organic orchards. Some of our apples you’ll recognize as widely-available and familiar favorites, but some you will only find here. As a former research orchard, we have a number of experimental varieties to tickle your tastebuds. Keep in mind, since our trees were planted for research and varieties are often scattered far and wide, each bushel will provide a unique flavor combination. Pick-your-own kicks off with our Organic Apple Festival, September 21, 2013 and continues until the trees are bare. Hope to see you at the farm this fall! (more…)
Major issues associated with industrial food production led Dr. David Pimentel to research human population and to champion pesticide reduction and energy conservation. Pimentel is Professor Emeritus of Ecology and Evolutionary Biology at Cornell University and coauthored the 22-year review of the Rodale Institute Farming Systems Trial in 2005.
Following publication, Pimentel told Grist, “Yes, we can produce these crops organically, with less energy, while improving the sustainability of the soil.” We are pleased to be honoring him this year at our Organic Pioneer Awards on September 13, 2013. (more…)
Every Friday we share some snaps from our 333-acres in Kutztown, PA. Our photographers? The staff members who keep this farm chugging along. Enjoy a sneak peek at what’s going on here at Rodale Institute! (more…)
Bob Quinn is a fourth-generation farmer and tireless scientist who popularized the ancient khorasan wheat with his company Kamut International. He was one of the first 100 percent certified organic farms in Montana and made the connection between healthy whole-grains and artisan bread early on, marketing his wheat directly to California bakeries. Quinn is being honored at our Organic Pioneer Awards on September 13th, 2013, but we caught up with him in advance to learn more about Kamut and the importance of farmers helping farmers . (more…)
Alice Waters is considered the mother of the farm-to-table movement in the United States. She opened Chez Panisse in 1971 sourcing product from local farmers. More than forty years later Chez Panisse continues to create fresh, seasonal, local and wickedly delicious food in collaboration with organic and sustainable producers. Waters is being honored at our Organic Pioneer Awards on September 13th, 2013, but we caught up with her in advance to learn more about how she discovered organics and what kind of future she envisions. (more…)