Calling all organic and transitioning organic farmers! There is an exciting new opportunity to join two organic farmers markets in Allentown! Rodale Institute has partnered with the City of Allentown to launch Organic Allentown, a program which establishes a relationship between local organic farmers and the downtown residents of Allentown.
Some Allentown residents find limited access when purchasing fruits and vegetables. By pairing residents with organic farmers, the residents’ demands for adequate fruits and vegetables can be supported. Concurrently, the Organic Allentown program will implement purchasing incentives to encourage and empower the residents of Allentown to participate in the farmers markets. Such programs include SNAP benefits and offering fruit and produce coupons. Organic Allentown will also host food preparation and cooking classes as well as healthy eating initiatives to inspire residents to purchase and consume a balanced diet of fruits and vegetables.
Often, private grocers and store owners in urban environments do not supply perishable foods. Organic Allentown will work with local businesses to supply these items. While both Allentown farmers markets will satisfy demands weekly in two separate locations, convenience stores and bodegas will provide access to healthier food options on a daily basis.
Additionally, Organic Allentown is constructing an urban agriculture culture where Allentown residents can cultivate organic fruits and vegetables downtown! Since there is a potential for urban environments to harbor toxins and chemicals in the soil, Rodale Institute has developed a system of urban gardening to combat this. Through vertical growing columns, organic fruits and vegetables can be grown above contaminated soil. Maintaining the vertical gardens will present a distinct experience for Allentown residents to participate in the gardening of organic produce in their community.
If you are a practicing organic farmer, or are currently working towards your organic certification, joining Organic Allentown will provide a unique opportunity to build a relationship with Allentown, its residents, and Rodale Institute.
For more information on participating as a vendor in the farmers markets, please contact the Organic Allentown Program Farmers Market Manager, Jesse Barrett, at email@example.com. We look forward to hearing from you!