As organic markets shrink, Organic Institute education campaign reminds consumers “It’s worth it”

The Organic Institute has launched its first national consumer education and marketing campaign, "Organic. It's worth it.," designed to communicate the value of organic—from personal to environmental health. The campaign will reach more than 27 million consumers through integrated marketing efforts, including online advertising. To help Organic Trade Association members participate, OTA has created a "Partnership Kit." The Organic Institute urges supporters to get involved and spread the news about the benefits of organic to their networks and friends.