FTC Report:Direct marketing to kids and adolescents contributes to childhood obesity

Currently, the majority of the advertising dollars for marketing to youth are spent by the unhealthy triumvirate of the carbonated beverage industry, fast food chains and breakfast cereals, an alarming trend. The Federal Trade Commission proposes stricter guidelines about the nutritional quality of food marketed to children, the use of licensed TV and movie characters for cross-promotions, the use of interactive advertising schemes such as contests, portion control, the vehicles used to advertise to children, in-school advertising and more. Full Story: Federal Trade Commission Report

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