Website looks out for “greenwashing” advertisements

Greenwashing is the term used when a company’s advertisements mislead consumers to believe an organization is using more environmentally friendly practices than it does. The website Greenwashingindex.com allows users to submit ads and rate them with one being genuine and five being “total greenwashing” (some might choose a different pejorative). The site aims to protect consumers from being fooled by greenwashing and provides recent news concerning the issue. RSS feed available. Fullstory: Greenwashingindex.com